Project Overview
Running Bath is a leading UK-based running store that offers a wide range of running shoes, apparel, and accessories, catering to both amateur and professional athletes. They required an upgraded online presence to match their growing customer base and expand their eCommerce functionality. The aim was to create a visually compelling, highly functional eCommerce platform that would improve user experience, drive more online sales, and better showcase their product offerings.
Solution Provided
Our team delivered a fully customised WooCommerce WordPress website, designed to meet the unique needs of RunningBath. We focused on:
- Enhanced UX/UI: Implemented features such as product categories, customer reviews, detailed product descriptions, and size guides to assist users in making informed purchasing decisions. Additionally, we integrated streamlined checkout processes and secure payment gateways for a frictionless transaction experience.
- Custom Web Design: Crafted a clean, modern, and intuitive design that aligns with RunningBath’s brand identity, ensuring a seamless blend of aesthetics and functionality. The design focused on easy navigation, compelling product presentation, and clear calls to action, enhancing the overall shopping experience.
- Custom WooCommerce Theme: Developed a bespoke WooCommerce theme, optimising the platform for both desktop and mobile. The theme is tailored to handle a large product catalog while maintaining fast load times and easy-to-use filtering and search options for customers to quickly find the products they need.
Impact & Results
The redesigned RunningBath website has significantly improved user engagement and online sales. Key results include:
- Increased Traffic & Sales: With a responsive design optimized for mobile and desktop, RunningBath saw a noticeable increase in overall traffic and conversions, particularly on mobile devices.
- Improved Customer Experience: The user-friendly navigation and enhanced product filtering system have resulted in reduced bounce rates and higher average session durations, leading to improved customer satisfaction.
- Operational Efficiency: The custom WooCommerce setup allows RunningBath to manage their inventory, process orders, and offer promotions more efficiently, resulting in a streamlined eCommerce operation.
This project not only elevated RunningBath’s online presence but also positioned the business for scalable growth in a competitive market.
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