89% of people in the UK have bought something online in the year ending December 2023. In today’s competitive digital marketplace, getting your products in front of the right audience is crucial. Google Merchant Centre is an invaluable tool that helps businesses showcase their products across Google Search, Google Shopping, and other Google services. But what is it, and why should you be using it?
What is Google Merchant Centre?
Google Merchant Centre is a platform that enables businesses to upload their product and store data, making it possible for their merchandise to appear on Google Shopping, Google Search, and even YouTube. It helps to put your products in front of potential customers right when they’re searching for items like yours.
Google Merchant Centre offers you a way to reach more customers and drive sales.
Why Should You Use Google Merchant Centre?
1. Reach a Wider Audience
Google handles billions of searches daily, and by using Google Merchant Centre, your products can appear in Google Shopping and even Google Search itself. This broad exposure ensures that your products are seen by potential customers where they spend the most time online.
2. Increase Traffic and Boost Sales
Google Shopping is an ideal place to showcase your products because it targets users who are actively searching for specific items. These users often have strong buying intent, which can lead to more traffic, higher-quality leads, and ultimately more sales.
3. Free Listings
One of the best parts of Google Merchant Centre is that you can list your products for free. This feature provides a fantastic opportunity for businesses of all sizes to increase visibility without spending extra on advertising.
4. Better Product Visibility
Google Merchant Centre allows you to include essential product information such as images, prices, and reviews, ensuring potential customers have everything they need to make informed buying decisions. The more detailed your listings, the higher the chances of converting interest into sales.
5. Integration with Google Ads
If you want to go beyond free listings, Google Merchant Centre integrates seamlessly with Google Ads. You can use it to run Shopping Ads, placing your products directly in Google Search results when potential customers are actively looking for them.
6. Actionable Insights
Google Merchant Centre provides valuable data on your products’ performance, including impressions, clicks, and sales. These insights allow you to fine-tune your listings and optimise your inventory for better results.
Let Us Set Up Google Merchant Centre for You
While Google Merchant Centre offers immense benefits, setting it up correctly can be a bit tricky, especially when it comes to verifying your website, uploading product feeds, and ensuring your listings are fully optimised. That’s where we can help.
At Zonkey, we specialise in setting up and managing Google Merchant Centre for businesses just like yours. Our team ensures everything is done properly from the start, saving you the hassle of dealing with the technical details.
We will:
- Verify and claim your website in Google Merchant Centre.
- Upload your product feed, ensuring it’s fully optimised with correct pricing, images, and descriptions.
- Set up your shipping and tax settings accurately.
- Ensure your products are eligible for both free listings and paid advertising.
- Continuously monitor and optimise your product listings to improve their performance over time.
Get in Touch with Us Today
Whether you’re new to Google Merchant Centre or want to ensure your current setup is fully optimised, we’re here to help. At Zonkey, we’ve got the expertise to get your business up and running on Google Merchant Centre quickly and efficiently, ensuring your products reach the right audience.
Contact us today and find out how we can help.